Perfect choice for: Any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose.

There’s nothing wrong with having a blonde moment.

Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free Brightening Shampoo–a satisfying experience that lifts away dirt and oil, restores hair’s optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can’t muster.

After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.

How’s that for fun?